E-marketing refers to the marketing a brand, product promotion, sell goods and services both on and offline mode via Internet. E-marketing used several synonyms such as Online marketing, Web marketing, I marketing and Internet marketing.
Generally, marketing are of two types- Direct Marketing & Indirect Marketing. In direct marketing we directly promote our manufactured goods and services; it does not involve the advertisement placed on other social sites, there is no role of third party in the promotion process. This kind of marketing is normally used by the companies with smaller budgets as they can’t afford the expenses of advertisement. In indirect marketing is the distribution of a product through a channel.
This process embraces advertisement on internet, radio and television.
E-marketing is not only marketing and promotion over the Internet, but also includes finding, attracting, winning & retaining customers. It includes several business management functions like digital customer data management and electronic customer relationship management (ECRP). E-marketing is extremely bendable and allows companies to form targeted offensive with broad reach. It involves the use of websites in combination with online promotional techniques such as interactive online advertisement, social media marketing, search engine optimization, online directories & so on.
The digital technology used as delivery & communication mediums within the E-marketing, it provides business with access to mass markets at an affordable price & allows them to undertake a personalized marketing approach. The flexible and lucrative behavior of e-marketing makes it particularly fit for small businesses. Wider prospect reach the internet has become part of everyone’s life. So, for whatever product you offer, there is already an existing market on the World Wide Web. 24/7 marketing through a website your clientele can get out about your products and make purchases even if your physical (bricks & mortar) property are closed or you don’t have substantial property at all.
Different business may develop different e-marketing objectives depending on their personality circumstances. A useful structure for developing effectual E-marketing objectives is the five S’s framework-Sell- using the internet to sell products and services. Services- using the internet to serve customers. Speak- using the internet to communicate with customers. Save- using the internet to save or reduce cost. Sizzle- using the internet to build brand identity.
A well implemented e-marketing strategy can achieve more cost effective customer and return of investment (ROI) from E-marketing can severe exceed that of conventional marketing strategies. The power of the web means prospects and client can become a part of your company at anywhere in the world. E-marketing provides full accountability for its results. Online activities are fully traceable and can accurately show your ROI. This means you can see the value of every e-market pound you spend.
In today’s world E-marketing has become a crucial part of most companies. Day by day companies are allocating increasingly high resources to advertise and marketing online & this is hardly surprising as the shift from offline to online continue to grow.